Advert Analysis: Kings of Leon - Only by the night

By having the bands name right across the top of the advert, it allows the audience to get a firm idea of who the band is,therefore meaning that they know what kind of genre it is. However, the font used is quite basic and modern, meaning that it's easy to read, catching the eye quicker. The use of the underscore puts a define space between the words, creating a big gap and making the title easier to read. This seems to be an effective technique as it has been used again for the title of the song. I have also recognized that the colour of the underscore is a different colour to the writing of the naming of the band. This could be so that it also catches the eye and so that we can differentiate the name of the band from the name of the song, as the name of the song is all one colour, including the underscores.

The colour scheme used for this advert seems to be quite dark and mysterious. Just like a lot of other bands, who like to consider themselves as dark and mysterious, have darker colours to represent them as a whole, they do this as it comes off as quite effective.

The image is one which has been put together using 4 separate photos of the band members individually, they then added the picture of the owl to represent the night vision colours, as well as the 'night' from the title of the song. All of these clues have been put like this so that they link. This makes the whole advert seem quite unique and well thought out. 
I think that the use of putting 4 images together then putting an Owl over the top is a really nice idea and it links really well within the title of the song and the colour scheme used. This just proves that they have thought a lot about what kind of song they wanted and the name of it. 

On the other hand, the use of the 'Out now' which is in red, seems to be quite catchy, therefore meaning that it stands out against the dull, black background, contrasting well with each other. I really like this as it adds to the advert, it gives it the right amount of colour to take the eye away from the image.