Advert Analysis: Kaiser Chiefs 'Yours Truly, Angry Mob'

This is the advert for the Kaiser Chiefs second studio album 'Yours Truly, Angry Mob'.

The advert has gone with a very simple design of having only the band at the bottom and only have necessary information, which is the band name, album title and release date. This follows the basic format of band shots by having the lead singer in the centre of the photo used, especially since they're a five piece band.

The use of grey scale makes a strong effect by having the band in black and grey and then the background being a light grey. So the title and band name stand out at the top with the black font on the grey background. But the strongest is the release date by being on the actual band in white so it stands out. And the location of the release date is very cleverly placed on the band where majority of people will look at the band. So it'll leave a lasting impression upon the public.

Since it was 2007, streaming such as Spotify or ITunes weren't as popular as they are now, so this advert would be very important to make record sales. ITunes was around however it wasn't common, so it was about CD sales back in 2007.