Music video analysis 2- Arctic Monkeys- Why'd you only call me when you're high?

I decided to analyse another Arctic Monkeys song off of the AM album as i thought it would be best to compare them both to one another, showing what the similarities and differences are. Straight away i noticed that there are similarities in the song timings as they are all roughly around 4 minutes long. The Arctic Monkeys primarily focus on performance when shooting their music videos, however, this music video is 100% narrative. And from analysing other music videos in class, we've been taught that a successful music video is 50% performance and 50% narrative. 

I noticed when watching this music video that there were a lot special effects used in the editing process. During one point the clock on the wall morphed into a smiley face. This is proving the point of the name of the song, showing the protagonist is high and imagining things. 

Special effects are used all throughout the video, but another one i took notice to is when the protagonist looked into the mirror and the person staring back is moving, giving the effect of it being all a dream and not actually real al because the protagonist is high, relating back to the title of the song. The title of the song is basically foreshadowing what is going to happen throughout the music video, meaning we know what to expect.

As the main location for this song is in a club, the background music is the actual song playing which makes it effective as we get to see the protagonist suffering through the whole video and we get to see through his perspective and what he's doing, what he is trying to achieve whilst going through the song. 

However, because this video is all narrative and no performance, there isn't any snappy shots. Therefore there are all long straight shots through this video, meaning it doesn't seem as effective. As a group, we've decided that we aren't planning on doing this, we plan to have short and snappy shots as this way it matches the beat of our chosen song.

As this music video is all narrative, it doesn't really give me much to analyse other then the special effects added through the editing process. Special effects are a great way to add different types of movement through the video, giving off the effect of the title of the song.