Music Video Analysis 3: Arctic Monkeys-When the Sun Goes Down

I watched the music video for the song 'When the Sun Goes Down' by the Arctic Monkeys from          their debut album 'Whatever People Say I Am, That's What I'm Not'. The Video was directed by          Paul Fraser.

    The video is only Narrative as you don't see the band at all in the video.

     In the video it's shot in a point of view perspective where it follows the narrative of the video               and it never changes view point. The movement of the camera is very fluid and at points shaky           to   match with the emotion of the scene in the music video at the current moment to add dramatic       effect.

     In terms of editing in the video there are parts in the video where it's in a time lapse especially at         the start of the video where the music is much slower and after the line 'I said he was a scum bag         don't you know'. As the tempo and music intensity increases and it jumps straight into a time               lapse in a moving vehicle.

      What we would take from this Music Video for our own for the narrative portion is the fluidity of        the use of camera movement to make the narrative more dramatic and compelling to the                      viewers.