Script for Question 1

Question One- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Concept

Inspired by Goggle Box, having three groups of people having each group watching or looking at one of the media products we made, so they will look at the music video, digipak and advert. Or have all the groups look at all three products and have snippets of each group saying something about it.

For when people are talking it will be ‘group 1, person 1’ so it’ll be seen as ‘G1P1’

When it changes group there will be a cut so if it’s on group 1 there would be a cut to either group 2 or 3.

Will have a screen either in the bottom or top right to show what they’re watching.

Script

Music Video

[Goggle Box Intro]

Narrator: Today we are doing something different we partnered with Warner Bros. Records, you will be watching a music video, and extra products related to the music video and will be asking questions after watching the music video.

G1P2: Interesting.

G3P3: What music video are we watching?

Narrator: Knee Socks by Superego

G2P2: Let us begin then

[half way through the video]

G1P3: I like the use of having it split into half so far, as it gives the narrative more emotion      to the story and still gives the band the screen time they need.

G1P1: Yeah the balance really gives identity for the band as a unit.

G2P1: I was expecting the lead singer to be the main actor but having a separate actor is really intriguing

G2P2: Remember Darling, the actors can bring out the emotion needed for story to move us.

[near the end of the video]

G3P1: Whoa the shots are so fast; it matches the pace of the argument with the different angles, and I’m really into it.

G3P2: He’s going to get a smack in the face with that close up.

G3P3: You’re telling me

G3P1: Back to the topic, it creates the dynamic impact with the different shots helping the fluidity and following the convention of having the narrative follow the pace of the song.

G3P2: The perks of also having it on a musicality level it also matches with certain sections. 

[at the end of the music video]

G1P3: They don’t really have a chemistry really, even though they’re quite close it still looks apart

G1P2: Yeah they normally have a strong bond in this genre but they look good though, I think their style fits them though

G1P3: Especially the guitarist, her whole outfit just fits the genre and her facial expressions looks so good for the song.

G1P1: The video as a whole was a strong product.

Narrator: As a music video belonging to the indie genre in what ways does it develop the indie conventions?

G2P1: The style of how the narrative was told with the use of the clock as a metaphor is a great use of narrative development of the relationship.

G2P2: As it showed the clock crumbling apart, remembering that time is running out for the relationship.

G2P1: But I do believe that the clock could have been more clear with the Middle cuts of the clock as the narrative progressed in the video.

G1P3: The use of lighting during the performance really added the moodiness for the indie genre what worked well with the bands facial features.

G1P2:  Yeah it had the right atmosphere for the genre when watching the performance especially with the red and blue lighting.

G1P1: Since it’s about a breakup the darker style works really well than having it lighter than they had it.

G2P1: With the use of symbolism through the editing, with having the actors close then having a jump cut having them apart

G2P2: Since the indie genre uses a lot of symbolism the edit making them distant really helps the breakup be more meaning full when we saw them happy the last time.

Narrator: Does it challenge the indie genre with the use of other genre conventions?

G3P1: Having heavy performance sections, which is very pop inspired to highlight the artist as pop music isn’t as meaning in comparison to indie.

G3P3: To help conform the image of the band performing if people can’t see them live, but helps bring the band personality in the music when performing.

G3P2: You can really tell the difference in personalities, specifically the guitarist showing that this is serious for her.  

Digipack

[displays the digipack]

Narrator: Here is the digipack for Superego’s studio album Chroma, what conventions can see that they used?

G1P2: the use of bright colours and the range bring appeal to the product and having the bright colours on majority of the product with the three panels

G1P1: With the use of the name it fits quite well doesn’t it

G1P3: what does ‘Chroma’ mean?

G1P1: it means purity or density of light.

G1P1+2: oh,

G1P3: That works well having a black and white photo

G1P2: Having the contrast blends well with having all the other panels in full colour, it makes it more appealing than having that in colour as well

G1P3: Not only having it in black and white, they use a performance shot which is different from the usual band studio shot, it makes it look more dynamic and that they are there to perform their music.

G2P1: Having the design of the CD is very important when matching the theme of the digipack as it can all go wrong

G2P2: Yeah it fits really well like with the Artic Monkeys ‘Whatever people say, that’s what I’m not I am’ with the CD being covered in cigarettes since the front cover had a man smoking one on the front.

G2P1: It all fits as a package, don’t you think so?

G2P2: yeah it does.

G1P2: Even the names of the songs match the theme of the digipack making them look professional than just a random collection of names for songs.   

G3P2: So it makes it well developed and thought out with the album name being relevant to the theme.

Narrator: So you believe this product has been developed from the conventions of a digipack?

G3P2: I believe so

G3P1: I agree

G3P3:  I think it’s a developed product.

Narrator: Are there any challenges towards the forms and conventions?

G2P1: It’s hard to find a link between the video and the digipack, excluding the band name and having the track on the album.

G2P2: Yeah with the video we had seen the red and blue lighting which was very effective in the video

G2P1: It would link better if they played with the blue and red colour scheme onto the digipack

G2P1: It would have that link, with the red and blue, even if there was an edit on the picture to have the slightest tone of red and blue on it.

G1P1: When looking at the front cover it reminds me of Ed Sheeran, who is a pop artist so it can make people think of pop music and move to the pop genre or have the band be believed to be a more pop album than an indie album.

G1P3: And that could lead to backlash if it’s misleading.

Advert

Narrator: Finally, here is the advert for the digipack. In what ways does the advert follow the conventions?

G1P1: It has all the correct details to showcase, the release date, Album name and their social media access, if people find them interesting they can find out more about them.

G1P2: Yeah, another key thing they added was the picture, which was used in the digipack so it gives it that connection, and that they belong together as a package.

G1P1: Yeah it all works out for the two products, it’s struggling to find a strong link for the music video.

G1P3: I agree it would make the three media products a completely sold package for the target audience.

G3P1: Having the reviews off their respected magazines that fit their genre having ‘NME’ and then the all genre music magazine helps.

G3P3: Specially to let people know it’s worth the purchase when they buy it.

G3P2: When indie they tend to have a smaller audience to market to, so with the reviews it helps widen the target audience and make more sales.

G3P1: They should recognise the font from the advert to buy the album since they’re the same, and it helps create branding for the band.

Narrator: How are the conventions been developed in this advert?

G2P1: With the image of the band is smaller we can show it fits in the indie genre as it shows they’re more focused on their creation than the actual band themselves

G2P2: Also helps the album and band advertise themselves then having the attention on the band, so it helps the product of the music video.

G2P1: It worked for Lorde with her debut album ‘Pure Heroin’ as her advert had a similar layout. And that worked well for Lorde.

Narrator: Are there any challenges of the code and conventions for the advert?

G1P3: That they didn’t have the album cover on the advert, like most adverts do but they don’t but with the matching fonts it will be okay for the band.

G1P2: With the use of the matching font and the band shot it is still distinct form other albums to find it when buying it in shops, as you can easily use technology to find the album.

G1P1: With the use of Spotify and Apple music it makes it more accessible for the target market.

G1P2: So they won’t be worried advertising the front cover of the album, along with the use of social media you can find out what the front cover by following them online.