Advert Analysis: Lorde 'Pure Heroine'

Here is an advert for Lorde's debut album 'Pure Heroine'.

The Layout of the advert is very simplistic, by having a plain font which is very clear to read. Having her name at the top then the album title underneath. The advert also features a picture of Lorde herself. Underneath the picture the advert features reviews of the album to make the public buy the record. Then at the very bottom stating the album is available now.

The advert has also gone with a black and white theme, so it stands out as many artists use colour so by using black and white it creates attention to itself for sales.

Along with being a recent album it doesn't mention where it's available since there are so many way, it's like she's giving the public the choice of listening to the album either buy streaming, buying on iTunes or buying the CD/vinyl. Giving flexibility to the new generation of consumer.

Also this a signed advert, so Lorde used a blue pen to make it stand out more than using black as it would fade into the advert and it would look messy, so using an alternative colour makes the advert sticking out as we normally assign autographs with black sharpie and not another colour.